check

How Visible Are You on LinkedIn?

If you aren't using LinkedIn to make your small business visible to government buyers, you are falling behind. 

Get started with this short quiz and receive a free Step-By-Step Roadmap to immediately improve your visibility.

Let's look at each part of an optimized LinkedIn profile and see how you compare. 

 

Cecilia McDonnell
LinkedIn for GovCon

Let's get started!

Start

Question 1 of 10

LinkedIn Headline (just below your name)

Does your headline focus on you OR does it focus on your potential clients?

A

My headline focuses on me, my job title and certifications

B

My headline focuses on my customers and how I can help them achieve their goals

Question 2 of 10

LinkedIn Profile Banner

Does your banner communicate your brand, personality and value proposition?

A

Yes, my banner is designed to attract the people I want to connect with.

B

No, I do not have a custom banner. I just use a generic image.

C

No, I just use LinkedIn's default banner

Question 3 of 10

ABOUT Section

Does your About Section (also called Summary Section) use your niche keywords to describe your expertise, experience and how you help your ideal customer?

A

Yes, my Summary Section includes keywords to describe how I can help prospective clients

B

No, I don't include keywords in my Summary Section

Question 4 of 10

Featured Section

• LinkedIn lets you to pin specific content in the 'featured section' at the top of your profile

Does your Government Contracting Capability Statement appear in your Featured Section?

A

YES, my Capability Statement is in my featured section

B

NO, my Capability Statement is NOT in my featured section

C

I don't know what a Feature Section is.

Question 5 of 10

Content: Posts

How often do you post ORIGINAL content?

A

More than 5 times per week

B

3-5 times per week

C

1 - 2 times per week

D

I do not post on LinkedIn

Question 6 of 10

Content: Posts

How often do you write about INDUSTRY TRENDS?

A

Weekly

B

Sometimes

C

I never post about industry trends

Question 7 of 10

Newsletters

 

Do you publish a LinkedIn newsletter for your network?

A

Yes, I publish a newsletter on LinkedIn

B

No, I don't publish a newsletter on LinkedIn

Question 8 of 10

LinkedIn live events

 

Do you participate in live events to expand your GovCon reach?

(Select all that apply)
A

I attend Neil McDonnell's daily LinkedIn live federal sales training

B

I occasionally attend other LinkedIn live events

C

I host my own LinkedIn live events

D

No, I don't attend LinkedIn live events

Question 9 of 10

Commenting and Engagement

How often do you write VALUE-ADDED comments on other people's posts?

A

I try to write 10+ comments that add value every day

B

I write at least 5 comments every day

C

I add comments on other posts a couple times a week

D

I don't comment often.

Question 10 of 10

Networking Strategy

 

Do you have a strategy for CONNECTING and networking on LinkedIn?

A

Yes, I have an outreach strategy to help me grow my network

B

No, I do not have a real strategy. I depend on luck for the moment.

Confirm and Submit