Federal Contractors: The LinkedIn Profile Fix That Gets You Found in 2025

Federal buyers and teaming partners search LinkedIn every day to find trusted small business partners. If your profile isn’t showing up, you’re invisible — and invisible companies don’t win government contracts. This guide walks you through the exact steps to make your LinkedIn profile a visibility engine in 2025.

Download the 2025 LinkedIn Profile Fix Checklist

This free, step-by-step checklist is designed specifically for federal contractors to make quick, impactful updates that help you get found by buyers and teaming partners.

Why This Matters in 2025

LinkedIn is the go-to search tool for agencies and primes looking for subcontractors. With AI pulling data from LinkedIn, your profile works 24/7 as your first impression — if it’s optimized correctly.

What's Inside the Checklist

• Profile photo & banner that build trust
• Keyword-rich headline that attracts buyers
• About section designed for both humans & search engines
• Experience & Featured content that showcases expertise
• Skills & Recommendations that boost credibility
• Engagement habits to keep you top-of-mind

About the Author

Cecilia McDonnell is a LinkedIn Strategist for GovCon firms and co-creator of the Federal Visibility Score system. She helps SBA-certified small business government contractors get seen by federal buyers and teaming partners.

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