How is this different from other LinkedIn programs?

This program is built specifically for government contractors. Most LinkedIn coaches teach generic B2B marketing. We understand federal procurement, small business certifications, and how buyers actually search for contractors on LinkedIn. You get personal guidance from Cecilia McDonnell, not just templates. Every participant receives customized feedback and accountability throughout the 90-day process. This is done-with-you expert coaching, not another DIY course.

What if I don't have time to post constantly?

You don't need to post every day. A practical baseline is 2-3 posts per week plus 10-15 minutes daily for strategic commenting. We teach you how to work smarter, not harder. The program gives you post templates and messaging scripts so you're never starting from scratch.

How do you measure success?

We track real visibility outcomes, not vanity metrics: Profile views from relevant federal and industry decision-makers, inbound connection requests and collaboration invitations, and actual conversations with buyers, primes, and teaming partners. These are the activities that lead to teaming opportunities and contract awards.

Do I need to be on LinkedIn Premium?

No. The strategies in this program work with a free LinkedIn account. If you already have Premium, that's fine—but it's not required.

What happens after 90 days?

You'll have a complete system you can run on your own. Your profile will be optimized, your content strategy will be clear, and you'll know exactly how to maintain momentum. Many participants continue posting and engaging using the templates and strategies from the program. Some choose to work with Cecilia on an ongoing basis for advanced strategies.

What if I'm not good at writing or creating content?

That's exactly why we provide Custom GPT tools, post templates, and messaging scripts. You'll learn how to create content that sounds like you—without spending hours staring at a blank screen. We also cover content repurposing so you can get more mileage from everything you create.

How do I get federal buyers to see my LinkedIn profile?

Federal buyers find contractors on LinkedIn by searching for specific keywords related to capabilities, past performance, and certifications. Your profile needs to be optimized with the exact terms procurement officers search for—not generic business language. This includes your NAICS codes, contract vehicles, agency experience, and technical capabilities. In the program, we conduct a GovCon Visibility Gap Analysis to identify which high-impact keywords you're missing and how to incorporate them naturally into your profile, posts, and company page.

How can small businesses compete on LinkedIn without a big marketing budget?

You don't need a big budget—you need the right LinkedIn strategy and consistent implementation with expert guidance. This is especially important for remote government contractors who can't attend expensive conferences or maintain a DC office. LinkedIn levels the playing field when you optimize for keyword search and build topical authority in your niche. The program teaches you how to get found by federal buyers using the same platform large contractors use—but with strategies designed specifically for small business capabilities and resources.

LinkedIn 'PRE Framework' for Government Contractors: Your Small Business Visibility Roadmap

Too many small business government contractors are absent from the early conversations where real opportunities are shaped. One reason is that buyers and primes can't find you on LinkedIn, in AI‑driven searches, or inside their own contact databases.

Our PRE Framework (Positioning–Reputation–Engagement) is your social selling strategy for using LinkedIn to research agencies and influence decision-makers before an RFP even drops.

Together, we'll turn your LinkedIn presence into an online capability statement and thought‑leadership engine that works 24/7, so you stop worrying about being invisible and can focus your energy on building relationships and closing deals.

"Invisible companies don't win government contracts."

Start My 90‑Day PRE Sprint

Who the PRE Framework Is For

If you are a small business government contractor trying to use LinkedIn to support federal business development, capture, and teaming—and you feel invisible—you are exactly who PRE is built for.

You sell to federal or state agencies and primes and need LinkedIn for GovCon business development.
You want more pre‑RFI/RFP/RFQ conversations, more teaming invitations, and more strategic relationships with buyers and primes who actually fit your niche.
You are ready to fix visibility gaps, unclear positioning, and inconsistent messaging across SAM, DSBS, LinkedIn, your website, and your capability statement.

If that sounds like you, PRE is how you stop guessing on LinkedIn and start using it as a deliberate, 90‑day roadmap to being seen as the obvious choice.

Learn about the 2026 LinkedIn for GovCon Visibility Program

Why LinkedIn Isn’t Working for Your GovCon Small Business

If you’re like most small business government contractors, you’re not struggling because you lack expertise—you’re struggling because buyers and primes can’t see it.

Marketing and business development take time but it is essential to government contracting success.

Visibility gaps will hurt GovCon firms in 2026.

Misaligned messaging across SBS, SAM / LinkedIn / Capability statements: Each asset tells a slightly different story about who you are and why you matter. You are confusing buyers and not turning up in market research

Limited strategic relationships with buyers and primes: You don't follow up after networking events to convert into LinkedIn conversations, follow‑up meetings, or teaming invitations.
Poor ROI despite strong expertise: You post occasionally, but you rarely see meaningful engagement from the agencies or primes you care about.
Look inexperienced or irrelevant: Outdated profiles, sparse content, and inconsistent narratives make you look smaller and less competent than you actually are.

Why PRE Matters in 2026

The 2026 acquisition environment is faster, more “commercial‑first,” and more discretionary. Agency reorganizations and reduced small business offices mean fewer guided entry points and more pressure on you to be findable and credible on your own.

That’s why LinkedIn has become the backbone of GovCon business development:

Federal buyers, primes, and teaming partners use LinkedIn for hidden buyer research—to see who understands current priorities and looks like a low‑risk partner.
Conversations about scope, teaming, and fit start in LinkedIn messages and pre‑solicitation calls—long before RFIs and RFPs are drafted.

The PRE framework gives small businesses a way to adapt to this new environment quickly, without burning hours trying to reverse‑engineer the platform or chase every new trick.

What Is the PRE Framework?

The PRE Framework is a simple, three‑part roadmap that shows small business government contractors how to use LinkedIn as a 24/7 business development backbone—without guessing or chasing trends. It focuses on the three levers you can control: how you are positioned, what shows up as your public reputation, and how you engage with buyers, primes, and teaming partners.

If you have the time and patience to follow the PRE framework, you can see results over time.

In the "2026 LinkedIn for GovCon Visibility Program", you will go farther and grow faster as part of our GovCon community.

P: POSITIONING

Positioning is how you show up when someone looks you up or runs a search. It’s the foundation that determines whether you are seen as generic or as the obvious fit for a specific federal problem.

Clarify your GovCon niche (who you serve, which missions you support, and where you fit in the federal ecosystem).
Align LinkedIn profiles, headlines, About sections, and your company page with your SAM, DSBS, website, and capability statement.
Choose and use the right keywords so buyers, primes, and AI/search tools can actually surface you when they’re hunting for capabilities like yours.

P: REPUTATION

Reputation is what your activity and content say about you when you’re not in the room. It answers the question, “Do these people understand my world? Do they have the capabilities I need?”

Use your expertise for LinkedIn posts, guides and infographics
Use your profile’s Featured section to highlight proof—past performance, case studies, capability statements and videos
Write occasional 'thought leadership articles sharing expert industry insights
Post consistently so prospects see a pattern of relevant, useful contributions—not a few random, outdated posts.

P: ENGAGEMENT

Engagement is how you turn visibility into actual relationships and opportunities. It is the day‑to‑day behavior that gets you invited into pre‑RFI/RFP/RFQ conversations.

Build targeted lists of buyers, influencers, and primes aligned to your niches and priority agencies. Talk to strangers.
Comment strategically on posts from agencies, OSDBUs, industry partners, and primes so your name appears where your buyers are already paying attention.
Follow up after industry days and networking events with connection requests, personalized messages, and relevant content that keeps the conversation moving.

Your LinkedIn Profile is Your 24/7 Capability Statement

The purpose of your GovCon Capability Statement is to get meetings with buyers and teammates. Your LinkedIn profile is your online capability statement and helps you get more meetings.

Clear GovCon positioning: NAICS‑aligned capabilities, past performance, set‑aside status, and differentiators expressed in buyer language.
A Featured section that highlights your best assets: capability statement, core service one‑pager, case studies, masterclass replays, and key blog posts.
Headlines and About sections that signal your niche immediately—LinkedIn for GovCon, PRE Framework, hidden buyers—so busy decision‑makers know why they should care.

Your LinkedIn profile works 24/7 to increase your business development success.

Procrastination Ends Today.
Schedule your strategy call with Cecilia and design your 90-day LinkedIn visibility plan.

Meet Our LinkedIn for GovCon Visibility Strategist

Cecilia McDonnell

Helping Small Businesses Become Visible since 2018

Founder, LinkedIn for GovCon
Executive member, GovCon Chamber
Co-founder, GovCon in a Box
Helped hundreds of companies achieve perfect Federal Visibility Scores
Speaker • Trainer • LinkedIn Marketing Strategist

If you are a small business government contractor—especially WOSB, 8(a), HUBZone, or veteran-owned firm, I will help you become visible, network and get traction on LinkedIn.

What Our Clients Say

"Cecilia rewrote our profiles with AI-search oriented keywords and now we are finally rising in buyer search results."

Tonya M. Davis, CEO
5D Healthcare Management

"Cecilia doesn't just share ideas—she shares what actually works."

Earline Lagueruela
GSA Contract Specialist

"Cecilia is a game-changer for LinkedIn strategy in government contracting."

Chris Harrises
Technical Solutions

"Cecilia provides clear actionable steps to rebuild profiles to attract procurement officers."

Dr. Ileen Kelly
Illinois APEX Accelerator

Not Ready for the Full 90-Day Program?

Join our free “How to Use LinkedIn for Business Development in 2026” workshop and see how small business government contractors are using LinkedIn as a 24/7 BD engine—before you commit to a full program.

What changed on LinkedIn for GovCons in 2025–2026
How to show up in buyer and AI search for your niche
Simple weekly actions that start conversations with federal buyers and primes
Build your social selling expertise with Cecilia McDonnell

Save My Seat for the Next Free Workshop

LinkedIn for GovCon workshop for small business government contractors

Procrastination Ends Today.

Schedule your strategy call with Cecilia and design your 90-day LinkedIn visibility plan.

LinkedIn 'PRE Framework' for Government Contractors: Your Small Business Visibility Roadmap

"Invisible companies don't win government contracts."

Who the PRE Framework Is For

Why LinkedIn Isn’t Working for Your GovCon Small Business