Transform from 'Invisible' to Visible

This program is built specifically for government contractors. Most LinkedIn coaches teach generic B2B marketing.

We understand federal procurement, small business certifications, and how buyers actually search for contractors on LinkedIn.

You get personal guidance from Cecilia McDonnell, not just templates.

Every participant receives customized feedback and accountability throughout the 90-day process.

This is done-with-you expert coaching, not another DIY course..

Our first priority is to make sure your LinkedIn profile aligns with your government contracting assets, including your SBS profile, SAM.gov profile, your capability statement, website and other marketing assets.

Cecilia will work closely with you to clarify your niche, prioritize your power keywords and your core values that will be the foundation of your future LinkedIn content and messaging.

It may take some time for the SBA to make any updates you need for your official government databases. However, your LinkedIn profiles can be made in real time while you are working with Cecilia.

The rest of the visibility results will unfold over time as you implement the PRE Framework.

Consistency is essential. Over time, we will help you find clarity in your message.

Very quickly, you will have the confidence to reach out to new connections to build relationships.

You don't need to post every day. A practical baseline is 2-3 posts per week plus 10-15 minutes daily for strategic commenting.

We teach you how to work smarter, not harder.

The program gives you post templates and messaging scripts so you're never starting from scratch.

We track real visibility outcomes, not vanity metrics:

• Profile views from relevant federal and industry decision-makers
• Inbound connection requests and collaboration invitations
• Actual conversations with buyers, primes, and teaming partners

These are the activities that lead to teaming opportunities and contract awards.

No. The strategies in this program work with a free LinkedIn account.

There are some additional benefits with LinkedIn Premium, but it's absolutely not required.

After 90 days, you will have a complete system you can run on your own.

Your profile will be optimized, your content strategy will be clear, and you'll know exactly how to maintain momentum.

Many participants continue posting and engaging using the templates and strategies from the program.

Some choose to work with Cecilia on an ongoing basis for advanced strategies.

Over the next 90 days, Cecilia will help you develop a roadmap that suits your skills. 

We will provide your with Custom GPT tools, post templates, and messaging scripts to help you create momentum.

You'll learn how to create content that sounds like you—without spending hours staring at a blank screen.

We also cover content repurposing so you can get more mileage from everything you create.

Finally, our weekly meetings are designed to review your progress and answer any questions you have.

A website is passive and outward-facing. LinkedIn is a search engine, a networking platform, and a conversation space—all in one.

When you google anyone, their LinkedIn profile is always in the top 3 results. 

LinkedIn gives you wider reach and faster feedback than a static website.

When buyers search for your capabilities, your LinkedIn profile often shows up before your website does.

Many small business government contractors ask how to get found by federal buyers online. The answer is LinkedIn visibility optimization—making sure procurement officers can find you when they search for contractors with your expertise.

You don't need a big budget—you need the right LinkedIn strategy and consistent implementation with expert guidance.

This is especially important for remote government contractors who can't attend expensive conferences or maintain a DC office.

LinkedIn levels the playing field when you optimize for keyword search and build topical authority in your niche.

The program teaches you how to get found by federal buyers using the same platform large contractors use—but with strategies designed specifically for small business capabilities and resources.

Federal buyers find contractors on LinkedIn by searching for specific keywords related to capabilities, past performance, and certifications.

Your profile needs to be optimized with the exact terms procurement officers search for—not generic business language.

This includes your NAICS codes, contract vehicles, agency experience, and technical capabilities.

In our 2026 LinkedIn Visibility program, we conduct a GovCon Visibility Gap Analysis to identify which high-impact keywords you're missing and how to incorporate them naturally into your profile, posts, and company page.