Watch the Free Training Replay for Government Contractors
Align your marketing to maximize your visibility to federal buyers.
WEBINAR HOST: GovCon marketing expert Cecilia McDonnell teaches GovCon marketing and digital visibility to small business government contractors, using custom strategies for LinkedIn, Google and AI-powered search tools, in addition to the federal marketplace directories that influence who gets shortlisted.
Who was this training created for?
This training is designed for small business government contractors who want to get found by federal buyers without a big marketing budget.
In this recent live training, Cecilia McDonnell outlines the 2026 GovCon Marketing Ecosystem, focusing on how government contractors can bridge the "visibility gap" using AI-driven strategies. In the modern landscape, success depends on the alignment between official government profiles (SBS / SAM.gov) and social proof (LinkedIn).
Some strategies you will learn in this training:
- How to close your overall government contracting visibility gap
- How to strengthen your capability statement for AI and human visibility
- How to optimize your keywords to appear in the right search results
- How to maximize LinkedIn's "360 Brew" Algorithm
- How to leverage LinkedIn as a 24/7 sapability statement
- How to establish Topic Authority by creating intentional content
- How to ensure your profile settings invite engagement
